js.src = "//forms.aweber.com/form/88/1476059988.js"; The perfect size to cuddle baby with, cover them up in a stroller or fold over the side of a crib without too much bulk. Go deeper and more sp… This e‐Bonus contains 50 items from the “5 Quick Tips” section of my paid subscription newsletter, Jewelry Selling Insights. They’re ______________ (features) to _______________ (benefits). This/these _________________________ (product name) is/are perfect for _________________________ (E.g. If you’ve taken lifestyle photos, photographed your products as part of a vignette or are showing more than one product within one photo, be sure you explain what is and isn’t part of the listing. However, the main focus of my product description should be on the pain point of sore muscles (e.g achy feeling and having to wait until their muscles are healed to workout again), and the pleasure of using my product (e.g. You simply need to learn the rules of grammar. 5 Tips for Irresistible Etsy Product Descriptions. If you have the natural ability and Passion to create Creative jewelry, you could work with different materials and Unique design as per region to Expand your Portfolio. You don’t want your buyer to think they’re getting a set of three when only one item in the photo is actually for sale. What we’re aiming for in our site copy is connotative language, which is wording that causes the reader to feel emotion. Contemporary Ti Design, located in Hood River, OR, is a custom manufacturer of titanium jewelry. But does my customer care? Not every description requires a story or multiple paragraphs. Perfect for _______________________ (place) to give the space a __________________ feel. Online, your competitors are only a click away, so you must give your shoppers a good reason to stay on your page and buy from you. Creating and launching a new handmade product implies a lot of different steps. The main reason my customers are buying my product is to soothe their sore muscles after a workout. You’ll love having a unique set of Christmas cards on hand to quickly send out when you get an unexpected card in the mail or a guest who pops by with fruit cake. They’re _______________(feature) for ______________(benefit). I created a product with ___________________ (features) so that _______________________ (benefits). This modern triangle quilt in soft greens and blues looks amazing with grey and white decor in a baby’s room but will work well with any neutrals or warm toned blues. chizu / Getty Images. My “Acapulco” necklace is all about playful nostalgia.A “pretty” parrot?Sure, but a “cheeky and charming” one sets the mood better. at ______________________ (time they might be used/consumed. Chelsea, yes — help yourself to my words. Which is why I created ________________ (name of product) that has ________________ (features) for _______________ (benefits and or pleasure). There’s nothing wrong with repeating the word “earrings” if that’s what your listings are for. A couple lines of text are not going to get your shoppers imagining using your product; your descriptions should tell a story that evokes an emotion. Please try again. Here’s how I might put everything together and write a description for my laptop bag. dry skin, staying organized, sparking the imagination, a snack, etc.) There are some additional tips at the end of this article, which are really important to keep in mind. My ____________________ (name of product) will/is/has ___________________ (pleasure they want to gain). Or to have a more laid-back style of writing and show more of the brand’s personality? And finally, keep the following in mind for each of your descriptions. And once you know what’s driving a purchase, you can play that up in your product descriptions. Required fields are marked *. Being handmade, high-quality, unique, one-of-a-kind, made with love, etc. Success! Perfect for a nursery to add a bit of color but keep the space calming. This is an area that’s important to look at from your customer’s perspective. Addition to my New Year Resolutions All of the pieces are made by Steve Artificer. Oh my goodness!! All created by our Global Community of independent Web Designers and Developers. It should include your brand story, a listing of your products, good product photography, product descriptions, pricing & ordering info, and your terms like timing, minimum order quantities, and shipping charges. Draw customers to your online handmade jewelry store. Now I can make some fairly accurate assumptions about my customers, such as: One key piece of information about your customer can open the vault to the details you need to know to sell to your customers. Not your product title. Isn’t is always beautiful, pretty and lovely. Jewelry is a popular piece of item and loved by every woman that can either be used for personal use or for giving away as a gift. I may want to get creative and call my bath salts “Magical Elf Dust” because it feels like 100 elves have massaged your muscles after soaking in my bath salts…but are my customers searching for Magical Elf Dust? Hope that helps! No one is buying for the sake of buying. If you decided to present your collection online, this template can become a great start. by: Regina. Use your jewelry descriptions to create a personal connection with your potential customers, and emphasize what makes your jewelry unique. Bead Shapes: I’m not sure what shape these are. SterlingCrystal The perfect way to say “thanks” or let someone know you’re thinking of them. * New free jewelry tutorials, Thanks for this guide (and your others!). Why should they choose you? No one wants to read a description that’s riddled with errors. JM Crafts is a perfect fit for any handmade accessories of crafts shop. Now you can apply the information you uncovered in the first 2 articles of this series to fill in the sections and blanks of this product description template. Each is a We have taken Earrings template as an example to understand the attributes and how to fill in the details. For JEWELLERY STORES, no less. Thanks again! There are the fun ones, like creating your design… and then the less fun ones…like taking pictures of it, uploading it to your shop and … writing a product description for it. I started creating laptop bags when I was a part-time student running back and forth from school to work. FREE – 7 Super Jewelry Making Hacks – plus the Jewelry Making Journal Newsletter – all for FREE. Or thinking too much about using too many adjectives. Each color collection has 10 options to choose from so you can easily find pillows that fit your style and match. When not creating, she thinks much too much about word choice in jewelry descriptions. Women have a wide range of wants, needs, skin types, lifestyles, budgets, pain points, etc. Rena's wire jewelry video class: Besides, we all think our jewelry is beautiful! Remember that product descriptions are only piece of selling jewelry online. I might have to start a spreadsheet of my own. They’re made of surgical grade stainless steel and are 100% hypoallergenic. No more _____________________ (pain). The necklace has a clasp at the back so you can adjust the length and have the tassel sit in the right spot. Use/Consume (bath & body products, stationery, toys, food items, etc.). Boy do I need help… I know I’ll be reading your tips from here on. You need to instantly grab shopper’s attention and entice them to read more. immediately edited my website after reading this and previous parts. Still, I’m in awe of the fantasy scenarios that some people are able to concoct around their pieces. Luxurious while applying your face oils and creams? – for maximum success to profit from the jewelry you love to make. My pillow collections are created so you can choose 2 or more shades of a color, fabric patterns, and styles that work together to give your living room a custom, designer look. And I used to write display advertising copy for a daily newspaper. by: Patricia C Vener. Adjustable Sliding Knot Necklace (Tutorial), How to Oxidize Sterling Silver and Copper with Boiled Eggs (Video), Enchanted Bubble Blowing Wands (Tutorial). What a lovely article — I mean, what an inspiring and thought-provoking discussion of a common dilemma! www.barbaramacdougall.com In this installment, we’re going to look at better words to express beauty than the old standbys: “beautiful,” “pretty,” and “lovely.”. Copper Wire and Ceramic Bead Jewelry – What Tag Words to Describe Them? A laptop bag that’s stylish & functional. Join over 18,000 others and sign up for the. I started selling mix and match art prints when I was fresh out of college and renting a small dingy apartment I wasn’t allowed to paint or make changes to.