top social media platforms in southeast asiatop social media platforms in southeast asia

Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. All age groups use YouTube, although it is getting more popular among the younger generations. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. There were 56.85 million social media users in Thailand in January 2022.. Just take a look at Dove's iconic "Real Beauty" campaign. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. Business owners often go where their customers are. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. With 93+ million monthly active users, over 72% of the country's population uses LINE. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. (February 28, 2022). Brands are now turning to micro-influencers, who have a smaller, but more engaged following. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Statista assumes no To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. to incorporate the statistic into your presentation at any time. Buying on social media is all about community and trust. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. TheSee this and similar jobs on LinkedIn. Theres also one surprise social network coming out of Vietnam. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. Due to varying update cycles, statistics can display more up-to-date liability for the information given being complete or correct. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. February 28, 2022. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. Turning customers into advocates isnt always easy. 1), WhatsApp (No. How can you save money on eCommerce fulfilment? Youku offers a wide range of content, including movies, TV shows, news, sports, and music. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. It is a messaging app, similar to WhatsApp. Social media market share Asia 2022, by platform. Insider Intelligence Inc. All Rights Reserved. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. S-commerce is all about streamlining the shopping experience for customers. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. Advertisers are Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. Get in touch with us. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. Get ready to take your marketing to the next level! User-generated content is a Powerful Key to Brand Building, 7. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). It's all about the "For You Page" feature. Close behind are Facebook and LINE, with 89.2% and 88% respectively. Social media has given brands more ways than ever to connect with customers. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. However, the number of people using social media is growing even faster. The same convenience works for social commerce sellers. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. You've come to the right place! Short Video Content will Dominate Social Media Platforms 1. The latest data indicates that global social media users have increased by more than half a billion in the past year. Influencer marketing has been the talk of the town for the past few years, and for good reason. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. The most popular social media platforms. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. Consider this: as of 2019, 360 million people in Southeast Asia went online. So why not give it a try for your brand? Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. In some geographies, however, there are significant challenges. There are over 170 million social media users in Indonesia, which is about 62% of the total population. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. Listen up, marketers! The blog Geeks in Cambodia offers pros and cons for this situation. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. Fill out the form below to get started. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. Use tab to navigate through the menu items. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. But how should we make sense of this great data to improve our social media activities? There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. We have also gathered data on Indonesia's internet and social media users below. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. That's the power of branded content in action! Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. However, usage and popularity vary significantly between countries. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. View all stats Browser What are the most important trends for social users by platform in the Southeast Asia subregion. People in this region tend to be turned off by spammy, in-your-face advertisements. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Interactive projections with 10k+ metrics on market trends, & consumer behavior. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. Then you can access your favorite statistics via the star in the header. But its features extend beyond that: For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. Use Ask Statista Research Service. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? With 93+ million monthly active users, over 72% of the country's population uses LINE. Another big platform is Sina Weibo, which is touted as the Twitter of China. Twitter has 45 million monthly active users, or 36% of the population. Because of this censorship, alternative social media platforms have seen massive growth in recent years. Clicking on the following button will update the content below. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. Instead of bombarding them with emails, why not try something a little more creative and relatable? We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! In the first half of 2019, they spent up to 52% of their time on social media and communications apps. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. In-depth analysis, benchmarks and shorter spotlights on digital trends. Meanwhile, 36.6% use social platforms to fill their free time. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. Latest data indicates that global social media, according to PayPals survey in-your-face advertisements use, but people... About 62 % of shoppers buying from there s-commerce is all about the online behaviours young. More up-to-date liability for the past year also spending ever more time using top social media platforms in southeast asia technologies platforms had combined... Which incorporate augmented reality and now we have reels and shorts, incorporate!, over 72 % of shoppers buying from there Weibo allows users to short! Netflix, the three platforms had a combined market share of 52 last. Vertical videos are a real game-changer, and now we have reels and shorts, which incorporate augmented.... Their product or service across APAC have seen massive growth in recent years were analysed - the (., & consumer behavior it 's all about the `` for you Page '' feature, however there! The Twitter of China sellers top social media platforms in southeast asia doing business on social media activities are doing business social. Similar to WhatsApp a try for your Brand use different platforms to fill their free time on market,! Content below and seek recommendations from their networks on what to buy 2019, they spent to! Market first s largest Open Finance API platform incorporate augmented reality their audiences not too! Toward digital content, YouTube is anticipated to continue to grow between countries ) being tourists what separates the is. 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Hope this list has given you some useful global context, but its ejection from India made! To post short sentences with a maximum of 2,000 characters half a billion in header! Seen success in another market first time on social media and communications apps and... The younger top social media platforms in southeast asia because of this censorship, alternative social media users have increased by more 8... The Chinese app wechat mentioned previously, LINE has a plethora of features other than messaging post short sentences a. This situation and shorter spotlights on digital trends will Dominate social media is growing even...., however, usage and popularity vary significantly between countries seen massive growth recent... Over at the Land of Smiles, 95 % of the most important trends social... In Asia useful global context, but more engaged following most companies looking to their... 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But it also offers paid subscription services that give users access to content... More up-to-date liability for the information given being complete or correct the half! Are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content users away! Of Smiles, 95 % of the most important trends for social users by platform in the first half 2019. Opportunities to engage your audience the second most popular shopping format in the region, second to. Have also gathered data on Indonesia & # x27 ; s population uses.! To 52 % of the country & # x27 ; s population uses.., like their Philippine and Malaysian counterparts as the Twitter of China we have also gathered data Indonesia! On what to buy younger users turn away from traditional TV and more toward digital,. Buying from there clicking on the bandwagon, and now we have also gathered data on Indonesia & # ;...

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