If you run an e-commerce business then running a contest or giveaway is a fantastic way to raise awareness, generate leads and drive action. When you choose your own product as the contest prize, attracting a highly targeted audience is guaranteed. You can easily put together an all-star collection of your favourite featured products and give users a taste of what your service offers. Portability. If you want to use your contest to build excitement for an upcoming product then it can be a good idea to give prize winners early access to your offering and give away your new product before it officially launches. Adding some merchandise into the mix is also a great way to easily add some value to another prize you're offering. Extra Fun Prize Ideas. Here are some prizes which can help make your winter contest a hit: Help people stay warm and comfortable in the thick of winter with a thoughtful care package which will help you really connect with your audience. WordPress Tutorials, Tips, and Since this is a lengthy article with tons of awesome ideas, here’s a table of contents to guide you through the top giveaway prize ideas that work: There are a few contest prize ideas that will always be year-round crowd-pleasers. This type of promotion giveaway prize is excellent if you own an eCommerce store and you’re looking for ways to boost sales. This small giveaway of your time can turn into a new customer down the line. Resources to Help Grow Your Business. Image Source. Inflatable pools, volleyball nets, soccer goals and other backyard play equipment. This is a great way to find an interested audience and connect with potential customers. This could be things like: A nice touch to add to any present you give away as a prize is wrapping it with festive wrapping paper and ribbons. That’s why we recommend using RafflePress. This is perfect for finding potential new viewers who are likely to be interested in your stream. You can use these giveaways to promote your product and drive sales once Black Friday and Cyber Monday arrive. trademark of SeedProd Photographers: Mini photo shoots are a great prize for a photography giveaway. 9. If you want to ramp up the value of your prize try offering a bundle of your products. If you're about to release a new product or line then running a contest and giving away your new offering is a great way to build up some hype around the release and find users who want to get their hands on your new product. If you have an upcoming tour or show then giving away some free tickets can be a great prize which will help you generate interest in both your music and your shows. Offering everyone who enters your contest a discount code to use at your store is a fantastic way to make your contest more appealing and drive more entry actions. You can give your winners vouchers or cash to go on a luxury shopping spree. A high-value prize you can offer is a winter getaway. Camping gear such as tents, camping chairs, sleeping bags and more. Easter is all about bringing families together to eat, play, and spend time with one another. The winner will love the fact that they’re one of the first people to get their hands on the new product and the rest of your audience will be encouraged to purchase the hot new item. Just try to keep things relevant to your genre and audience. Check out these holiday and season-specific prize ideas: New Year’s is a great time to hold a contest. A free night on the night is another great prize you can offer. It’s also worth noting the use of a branded hashtag. How you allow your winner's to customise their prize will largely come down to what product you're offering, but some general ideas are custom embroidery, colour choice, or graphic selection. Ideally, you want to offer a prize which is valuable enough to make entry worthwhile for every relevant user who comes across your contest. There are several awesome contest prize ideas for New Year’s such as: Valentine’s Day is another popular holiday for giveaways. Discounts will directly feed back into your business so they often work best when you give away lot's of them and don't ask users to do too much to enter the draw to win them. People are generally in good moods and will love the opportunity to win a prize. Father's Day is an occasion which can be perfect for running a contest around if fathers make up a portion of your target market. It's because of this that giving away multiple prizes can be a great way to increase participation and drive more action. The retailer tweeted out questions for their followers to answer for a chance to win a Land’s End gift card. Contest Ideas: A Selfie Contest; Ask people to post a selfie. Plus, by choosing a shopping spree as your prize you will automatically encourage users to check out your store in advance to see what they stand to win. Running a well-executed contest is an undeniably effective strategy, but when it comes to contests the truth is that without an awesome prize you will struggle to get good results. A shopping spree at one of your favourite stores. The answer is yes IF you’re offering the right prize. This approach can be particularly effective for partnerships between brands producing a product and popular influencers lending their name and style to a special edition product. Learn More About Growing Your Twitch Channel. If you want to really maximise entries then you can try giving away a hugely valuable prize like a gaming computer or a new console. Summer is a season that most everyone gets excited for, so help your customers and your target audience get ready for summer with these summer prize ideas: Before winter, people need to prepare for the cold weather. You can easily use easter as an engaging reason to give away your own products, or if you want to stick to an easter theme you could try giving away: Easter is all about chocolate and giving some away is an terrific way to attract attention and encourage entry. They partnered with influencers, mostly parents, and asked questions that evoked emotion and touched on how important the holidays are to families. You can learn how it works in our documentation here. You try reaching out to brands who make products your audience will love and offer to promote their product in your video in exchange for them providing you with a product to give away. You're probably looking to promote an offering, reach new users, grow your following and build a relationship with your audience. You can offer vouchers to use at your own (and other stores), or you can simply give away some cash with the caveat that it should go towards Christmas shopping. Offering your own products as a prize will also help you build awareness and encourage users who see your contest to check out your product or service. One thing you generally shouldn't be trying to do when you run a contest is amass entries for the sake of entries. It’s also a well known that when shoppers get a … Just like all the other components of your contest, your prize will play an instrumental role in the promotional outcomes of your contest. 50 Growth Hacks Using Gleam There is, however, one more important decision you will need to make: Choosing a prize to give away. But choose a prize too big, and chances are you’ll attract freebie-seekers. Giving away a bundle of your own products can help take the pressure off those hectic sales days for your winners and attract a whole lot of entrants while promoting your offering in the process. Adventure gear like tents, hiking boots or hiking packs. Not only is this an awesome prize that should encourage a tonne of entry, it's also a great way to encourage users to trial your product and potentially become long-term customers. We hope that you now have a ton of exciting contest prize ideas that will help you make your next giveaway a huge success! You can put them up in a resort, secluded cabin or big city hotel and treat them to a romantic dinner. You can offer: You can fill your night on the town with audience appropriate dinners, movies, theatre tickets and anything else you think will make for a special night out. They’ll tell all their friends and family how amazing the experience was, creating awesome word of mouth marketing for your business. If you want to check out an enormous selection of awesome prize ideas then you should take a look at our comprehensive guide. Hospitality and SPA Prize Ideas. Beach getaways are a great prize that is bound to attract a whole lot of entries. Just remember to always include your product in the bundle, and try to avoid offering any competing products. The perfect prize for your contest is hugely dependent on what you do, and who your target market is. Restaurants can offer new cooking equipment, homemade sauces, or recipe books related to the food you serve. Code, Subscription-Based Service Giveaway Ideas, Real Estate and Home Decor Giveaway Ideas, identify your most popular eCommerce products, Boost your followers and engagement on social media. This can help your contest appeal to a much broader market segment, especially if you offer a wide range of products. You can ship out products before their launch: Or you could give out game keys or other early access codes: Offering early access products can be a particularly good approach if you're a new brand launching for the first time and you want to build hype and get people talking before you go live. Use these amazing contest prize ideas to help your giveaway go viral and generate more traffic, leads, and sales for your business. In today's post, we put together a list of 14 irresistible fundraising raffle prizes. Below, we’ve put together a list of over 120 prize ideas for every contest theme on your calendar. Beach getaways are generally a good call for most brands, especially those who sell beauty products, swimwear and other clothing or accessories. Because of these expenses, contests for kids and infants are incredibly popular with parents. Find out everything you need to know to run a successful giveaway which generates leads and drives powerful actions. © This is an outstanding way to raise interest and drive sales down the line. Check out all the best ideas, tips and real-world inspiration you need to run the perfect hashtag campaign. This type of prize can be perfect for content creators and service providers who don't have a physical product to offer, but it can be an effective approach for just about anyone. Giving away an experience you think your target market will love is a great way to build engagement, drive actions and develop your customer relationships. When you run a contest you will be able to reach huge new audiences and build brand awareness, so it's important that you're focusing on the right crowd. Let’s take a look at some of the best giveaway prizes for bloggers: Check out this course bundle giveaway example from Morgan Nield which helps people create an online store on Etsy and beyond. You could offer tickets to local events, or you could offer an all-inclusive trip to the event including flights and accommodation. Here's what you should do instead. But if you don’t design and produce marketing materials, simply partner up with the company that provides your business cards for instance. The 4 most common contest types are: Like This Post Contest, Photo/Video Contest, Caption This Contest, and the Follow To Win Contest Running a hospitality business is highly competitive, but with the right assortment of strategies you should be able to find success. Giving away an awesome product or bundle with relevance to your subscription service and audience is a great way to grab people attention and encourage entry. It's because of this that you should offer a prize which directly appeals to your target audience. You can even try partnering up with a nearby restaurant, hotel, or events venue to help put together the ultimate experience. To get more people to participate in the contest, give them an option to choose what type of class they want free passes to. If you want to give away gaming equipment or accessories such as a PC, console, headphones, or a gaming chair then it might be worth reaching out to some brands who offer products you would like to give away and trying to strike up a partnership where they provide you with a prize in exchange for actions in your contest or other promotional efforts. See more ideas about prize giveaway, giveaway, giveaway contest. A giveaway can be a great way to connect with your audience and promote brand loyalty. You just need to make sure that you're partnering up with brands who offer complementary products as opposed to irrelevant or competing ones. Learn More About Running E-Commerce Giveaways. One option is to bundle an activity up with a holiday. Aligning your contest with a special event, holiday, or time of the year is an awesome way to capture people's attention, build excitement and add an extra layer of engagement to your campaign. Give thanks to your customers by holding a Thanksgiving contest with great prizes for them. Similar to limited edition products, custom products can be an outstanding way to add exclusivity and value to your prize which is a great way to drive up participation. That’s it! One outstanding way to do this is by running contests and giving away awesome prizes. When you decide on your contest's prize you'll need to take the value of the prize into account. To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat—and even TikTok. A women’s fashion giveaway is a buzz-worthy idea for eCommerce and retail businesses. Partner with a barbershop in your area to give your employees a “manly makeover” party with a product prize package or certificate for cash or services. This improves the reach of the giveaway and makes it easier for users to find. Offering gift vouchers or shopping sprees at your store as a prize is very similar to offering products, except it has the added appeal of letting the contest winner choose which of your products they want. Now you might be wondering how exactly you can pick the perfect prize for your contest or giveaway. People love getting their hands on new products before anyone else, so giving them the chance to do just that is a great way to add a layer of excitement to your contest and make entry that little bit more enticing. Prize pools are a great way to encourage participation by offering a valuable prize while showcasing what you and all of your partners have to offer. In this article, we’ll share proven contest prize ideas for viral giveaways for any business or budget. Giving away discounts is a brilliant way to encourage users to trial your service and find yourself a new pool of regular customers. This approach is often the way to go if you don't have a physical product you can offer. Travel bloggers can give away helpful travel products like backpacks, suitcases, headphones, cameras and anything else you think will help your fans on their travels. The more likely people think they are to win, the more likely they are to enter. Now that we've given you a huge selection of prize ideas that you can use for any occasion you should be feeling ready to go out at run your own powerful contest or giveaway. When you run a contest or giveaway you are generally doing it for promotional purposes. Gleam This can help you maximise entry and engagement, while also setting you up to drive further action in the aftermath of your campaign. Further Reading: How to Run a Book Giveaway on Launch Day. This will help you generate valuable leads and drive actions from users who have a high potential of becoming customers. The best products you can give away are those which are highly relevant to your content. Now that we've gone over what makes an effective prize, we're going to take you through our comprehensive list of prize ideas to help you rock your next contest. No matter which road you choose, make sure your giveaway idea resonates with the business goals you are pursuing! Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Check out all the best strategies and tips for boosting exposure and generating leads in 2020. Plus, offering up your service for free is a great way to introduce people your business and possibly kickstart some long-term customer relationships. This will ensure you connect with a relevant audience without running the risk of a competitor detracting from your campaign outcomes. But remember, you can’t just post the announcement to your website and expect people to enter. A great prize attracts your ideal customer and is related to your products or services. The secret ingredient is offering the best prizes. If you run a subscription box service then this is a great idea for a prize. Coupon Check out these awesome contest prize ideas for women’s fashion: Popular wedding prizes include a free wedding dress, accessories such as shoes and jewelry, or dresses for the bridesmaids. Products to help around home like kitchen or cleaning appliances. Here are some of the prizes you can give away: Schools supplies such as books, binders, backpacks, stationary and clothing all make for great prizes which you can use to form an awesome prize bundle which can be made even better by the inclusion of your own products. Chocolate can also be bundled with other great prizes like stuffed toy bunnies, baking supplies or other yummy treats. There are a few key characteristics which make up an effective prize. Here are some prizes you can offer to help ensure your next contest is a success: If you operate in B2B then it's fairly likely that you have a particular area of expertise. If you're a content creator on YouTube or any other platform it's important that you're constantly engaging viewers and growing your following. Do NOT use keywords in the name field. When you run a contest to promote your blog you won't have any of your own products to give away, so you'll need to find some exciting products your readers will love. Brands who sell clothes, beauty products, outdoor gear and anything else that perfectly matches summer should always try to take advantage of the season to run a giveaway, but summer giveaways remain a highly effective tactic for any brand. All participants need to do to enter is visit a website URL. 2021 If you operate in retail then you should be sure to offer vouchers to be redeemed at your own store. A free experience with your business is a highly effective and low cost prize you can regularly offer as an incentive for completing actions such as spreading the word about your establishment on social media or leaving you a glowing review. The more you're willing to spend on your prize, the more luxurious and long the holiday can be. Christmas may well be the single best holiday to base a contest or giveaway around. Hairstylists, landscapers, mechanics, and other similar service businesses can all benefit from hosting an awesome giveaway. The simplest giveaway idea around is an easy click for a chance to win contest. Perfect for hosting a get together. Plus, providing a luxury experience for the grand prize winners can get you more customers. A Nintendo with some games is a great prize for a nostalgia filled catch up with friends. Any other products which you know your audience will appreciate. Now that we've gone over what makes an effective prize, we're going to take you through our comprehensive list of prize ideas to help you rock your next contest. Ribbons. You want to run a contest which appeals to users who are likely to take an interest in your brand or products, not irrelevant users with no interest in you. A night out with friends including dinner, drinks, and maybe a show. Another way you can make your contest more enticing to enter is by giving a bunch of smaller runner-up prizes in addition to your grand prize. Trips to a zoo, aquarium, museum, water park, or amusement park. Land’s End also hosted a sweepstakes, throug… Prize ideas. Or, when you produce a collated output at the end of the giveaway which provides people with additional exposure. There are a few outstanding approaches you can take to doing this: You can find a product or a bundle of products that is related to the topic of your blog and give that away. More Tips On Running the Perfect Giveaway. For prize draws like the ones advertised on TV – where you can enter by text, postcard or online – every entry will be assigned a reference number and all added to the same database/spreadsheet – eg, let’s say a prize draw received 1000 phone entries, 1000 online entries and 200 postcard entries. Here are 101 of the greatest giveaway … DIY blogs can try giving away tools, self-assemble furniture or some cool new items for around the house. This opens the door for all kinds of exciting trips. Giving away your merchandise is a quick and easy way to engage your fans and drive some quick actions. Plus, if your winners enjoy their free subscription they're highly likely to start paying to stay on board once their free subscription expires. Build powerful competitions for your business or clients, Instant redeem embeddable rewards in exchange for actions, Create a stunning responsive gallery to display your content, The smartest way to build your email list. Fun and memorable activities make for outstanding prizes which will get people excited and drive entries. Aside from specific holidays, you can also hold seasonal contests. Here are some of our favourite e-commerce prize ideas which will help you get the most out of your contest and put you in a position to convert users and drive sales: As an e-commerce business, one of the most effective prizes you can give away is your own product. There are lots of different reasons you may have for running a contest or giveaway. A Christmas cookbook and cooking supplies. Here are a few prize ideas you can consider: Black Friday and Cyber Monday are two of the biggest shopping days of the year. Fashion and beauty bloggers should try giving away gift vouchers and shopping sprees to use at their favourite stores, or collections of recomended makeup and beauty products. In other words, your contest needs to provide value to their life in some way or another. Next, let’s look at some industry-specific prize giveaway ideas so you can choose a grand prize that perfectly suits your business. This will get people excited and keep them that way. An awesome way to boost the value of your prize and put your contest in front of a huge new targeted audience is by partnering up with other brands to run a collaborative giveaway. , Struggling to keep your audience engaged? If you offer a product that would make a good Mother's Day gift then it's definitely worth including in your prize. Guys can get a free style update or their loved ones can treat them to a special gift, meaning you can introduce your business to a bunch of new people. Take a look at these sweet real estate and home decor grand prize giveaway ideas: Check out this home makeover prize example from Aaron’s. It doesn't matter how well you've executed every other component of the campaign, if your target market isn’t enthusiastic about winning the prize, they won’t be compelled to enter your contest. With Gleam you can easily set up and administer multiple prizes. This prize will also help solidify your brand's position as a credible authority in your field. An inexpensive but effective prize you can offer is an Xbox, PlayStation or Steam gift card. You can try offering: If you offer any of these family activities yourself then this is probably the best type of prize you can offer, but it's an outstanding prize for anyone looking to run a summer giveaway. Get 150+ Awesome Prize Ideas. If you sell summer goods then giving away a product or a bundle of products is the perfect prize. If you have a product which fits the theme then it's a good idea to give that away as a prize. The more your prize embodies the following characteristics, the more success your contest is likely to have. Adrenaline activities such as skydiving or driving a supercar. To get started, see our step-by-step guide on how to create an online contest. Smart watches, tablets, smart TVs and other cool gadgets. Giving away valuable vouchers to use at your store is a great prize which you can use to promote your products, special deals and discounts in the lead up to Black Friday and Cyber Monday. You can match a weekend holiday to your target audience and offer it up as a prize. Meet & Greets can be great prizes for musicians and other content creators who have developed a loyal audience who would love the chance to meet them. If you operate in the B2B sector running a giveaway can help you generate leads and gain exposure amongst a relevant audience. Ski or snow gear ranging from ski jackets and pants to skis, snowboards and toboggans. Sporting events, the bigger the event or the better the seats, the more valuable the prize. You can use contests and giveaways to drive listens, follows and more across Spotify, SoundCloud, YouTube and all of your social media channels. Copyright © 2021 SeedProd LLC. Check out these great photo prizes you can give away in your next contest: Like we mentioned earlier, people love their pets. Everyone wants a fresh start and is in the mood to celebrate. If your business involves memberships or subscriptions then offering up some free plans is a great way to encourage entry and build awareness of your offering. You just need to figure out what your audience will love. If you’ve got a massive product line or you simply don’t want to give away your product, a gift card is a good second for many of the same reasons. If you've started producing any form of your own merchandise the giving away some of that can make for a great prize. This is a truly fantastic way to use your contest to boost brand awareness, promote your products and drive sales. Learn More About Finding Partners & Running Collaborative Giveaways. If you run a hotel you could put your guests in a high-end suite and treat them to champagne in their room, free meals, and anything else you can offer which will make their stay as special as possible. Another approach is to create a list of activities in a collection of locations and allow the winner or winners of your contest to choose their prize from the list. You can even sign it to give it that extra bit of value to help maximise participation. Instead of giving away specific products you can offer up a shopping spree which contest winners can use to take care of all their back-to-school needs.