[10] Senior Vice President of Marketing Sanjiv Gajiwala stated that White Claw will continue the practice until all stocks are in a "safe position". ", "Natty Light deploys comedian Trevor Wallace for stunt aimed at White Claw", "The key to White Claw's surging popularity: Marketing to a post-gender world", "What Beer Sales Tell Us About The Recession", "America is running out of White Claw hard seltzer", "How White Claw became so popular there's a nationwide shortage | Produced by Seattle Times Marketing", "White Claw projects $1.5 billion in sales this year", "White Claw Maker Mark Anthony Brands to Build $250 Million Facility in Arizona", https://en.wikipedia.org/w/index.php?title=White_Claw_Hard_Seltzer&oldid=1006865228, Short description is different from Wikidata, Articles with a promotional tone from July 2020, Creative Commons Attribution-ShareAlike License, 5% (US & Canada) and 4.5% (International markets), Purified carbonated water, alcohol, natural flavors, natural cane sugar, citric acid, sodium citrate, This page was last edited on 15 February 2021, at 06:30. He also designed and sold more than 1,000 T-shirts emblazoned with the phrase. White Claw ™ Hard Seltzer is crafted with quality ingredients, made from a blend of seltzer water, triple distilled spirit, and a hint of fruit flavour. With 95 calories, 2g carbs, and 4.5% alc./vol., White Claw™ Hard Seltzer comes in 3 fruit flavours. I’m sorry Corona, but White Claw still reigns supreme in the world of hard seltzers… at least in my eyes. Add a lemon or lime to White Claw Pure, the hard seltzer equivalent to a vodka soda, for a little extra pizzaz. The drinks just taste like seltzer water with a … White Claw is set to release its new higher-ABV "Surge" hard seltzer in April, 2021, as well as a third variety pack with new flavors. It’s made with “a blend of seltzer water, its gluten-free alcohol base, and a hint of fruit flavor,” a brand representative tells VinePair. White Claw was created by Mark Anthony Brands International based out of Dublin,[6] Ireland which is part of the wider Mark Anthony Brands group. White Claw Hard Seltzer is an alcoholic seltzer water beverage owned by Mark Anthony Brands International The beverage was introduced in 2016 and is sold under nine different 100-calorie (per 12 fluid ounces), 5% ABVflavors including black cherry, ruby grapefruit, lime, raspberry, mango, lemon, tangerine, watermelon and unflavored ("Pure Hard Seltzer"). In July 2019, inspired by the mantra, “ain’t no laws when you’re drinking Claws,” (origin: unknown), comedian Trevor Wallace released a video satirizing the typical White Claw drinker. Released in 2016, White Claw is widely credited with launching the hard seltzer movement in the US. [7] In the summer of 2019, it was reported that White Claw accounted for over half of all total hard seltzer sales in the United States; volume sales of White Claw grew 275% over the year prior. Our products don’t contain common allergens like milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat and soybeans. [18], In 2019 White Claw was America's number one hard seltzer, collectively bringing in about $1.5 billion in sales according to Gajiwala. [4] The White Claw brand concept was created and designed by Bulletproof London. Mike’s Hard Lemonade Seltzer is set to hit stores in March of 2021. Available sizes. White Claw® Hard Seltzer Variety Packs 100 calories, 5% alcohol, 1g carbs per 355mL can Users of the popular beer check-in app Untappd give overwhelmingly positive reviews, with one user writing he “could drink 10,000 of these.”. 2 - 12 pack White Claw Hard Seltzer combines the simplicity of seltzer water, along with a gluten-free alcohol base, and a hint of fruit flavor. Published Thu, Dec 5 2019 10:22 AM EST Updated Thu, Dec 5 … [15], By July 2020, White Claw recorded a 246.7% increase in sales when compared with the early summer months of 2019. White Claw Surge will feature flavors of blood orange and cranberry in a bigger version of their fan-favorite seltzer. As I mentioned above, the flavors of the Corona Seltzers was pretty weak. Today, we're ranking the most popular hard seltzers in … Truly? Pair your Grapefruit Truly with a … It’s a common phenomenon: When a bar runs out of White Claw, patrons say it has been “declawed.”. Discover the refreshing taste of White Claw® Hard Seltzer today. Wallace was quickly hit with a cease and desist from the seltzer company, leading to rumblings that he just may switch sides to White Claw competitor Truly Hard Seltzer, produced by Boston Beer. ", "Hard seltzer craze turns White Claw maker into a billionaire", "2019 Was Year Of White Claw Seltzer -- For Some, Trend Hard To Swallow", "Now that White Claw summer is over, will hard seltzer's popularity go splat? It’s neither of these things. Which means I can afford to eat extra chips, salsa and guacamole! In addition to confirming the timeline for Truly Extra Hard Seltzer’s expansion, Burwick hinted at some other exciting new products in the Boston Beer pipeline. A Seattle Times panel called it “Windex-y” with a “strong alcohol taste,” while a Willamette Week review included the phrase “hand soap.”, Beer enthusiasts, on the other hand, beg to differ. America drank more White Claw in the last six months than we did in the entirety of 2018. Once seen as the Pepsi to White Claw’s Coca-Cola, its commitment to innovation may finally bring them the top spot in the hard seltzer space. Part of the answer lies in the fact White Claw, which markets itself as “hard seltzer” and “spiked sparkling water,” is not precisely a vodka soda in a can. White Claw? Ingredients: Purified Sparkling water, alcohol, sucrose, natural flavours, citric acid, natural grapefruit juice concentrate How White Claw and the hard seltzer craze are taking on beer—and taking over America. Anthony von Mandl created the ready-to-drink alcoholic beverages White Claw Hard Seltzer and Mike's Hard Lemonade through his Mark Anthony Brands. Von Mandl told Forbes his U.S. business is estimated to deliver close to $4 billion in revenue in 2020. [16], Due to the increase in volume sales in the United States, Mark Anthony Brands put into place an allocation distribution practice to ensure that the hard seltzer can continue to be sold in all markets. [20] Von Mandl has planned to spend $385 million into two new production facilities with the second one being in New Jersey. Even though White Claw ® Hard Seltzer’s full ingredient list is proprietary, if you’re concerned about an ingredient, we … Come October, or whenever you get your next paycheck and are looking for a little extra attention, you can buy yourself a White Claw costume. Bartenders and alcohol distributors across the nation say they can barely keep White Claw on the shelves. Discover the refreshing taste of White Claw™ Hard Seltzer today. White Claw heard their fans and brought out White Claw Surge – an 8.0% ABV hard seltzer coming to large cans soon. We cracked open 50 cans of alcoholic hard seltzer — Truly, White Claw, Smirnoff Sparkling Seltzer, Bon & Viv Spiked Seltzer, and Henry's Hard … White Claw is produced by Mark Anthony Brands, a division of the Mark Anthony Group of Companies that also includes Mark Anthony Brewery and Mark Anthony Wine and Spirits. From “Change my Mind” to “Distracted Boyfriend” to “Pennywise the Clown,” White Claw has eternally transcended its liquid form. “The alcohol in White Claw Hard Seltzer comes from fermented sugars derived from malted gluten-free grains.” While this doesn’t exactly clarify things, our best guess is that it’s made with cane sugar, which is listed as an ingredient in several variants. VinePair was partial to Pure. [5] White Claw is made from a blend of seltzer water, a gluten-free alcohol base, and fruit flavor. “At $212.1 million in dollar sales through June 23, White Claw has already surpassed its *entire* IRI sales from 2018 ($196.7 million),” beer writer Bryan Roth tweeted on July 2, 2019. This sweet and refreshing flavor is complemented by the pure refreshment of White Claw ® Hard Seltzer. Four Loko has teased a new hard seltzer with 14% alcohol, three times as much as White Claw. White Claw® Hard Seltzer is made using a blend of seltzer water, our gluten free alcohol base, and a hint of fruit flavor. White Claw has different rules outside North America. White Claw Hard Seltzer is the nation's leading hard seltzer known for pure, crisp refreshment. Even though White Claw ® Hard Seltzer’s full ingredient list is proprietary, if you’re concerned about an ingredient, we … According to Nielsen data, White Claw is the top-selling hard seltzer and its sales have risen by 250% from the previous year. In pioneering the new hard seltzer category, White Claw Hard Seltzer has become something of a cultural phenomenon, with passionate consumers in their millions championing the brand online. Although not the famed Latin singer, this Mark Anthony should still ring a bell: It’s the very same company that produces Mike’s Hard Lemonade. Truly? Of course, this information does not appear anywhere on White Claw’s website, packaging, or social media. With 100 calories, 1g carbs, and 5% alc./vol., White Claw® Hard Seltzer comes in 4 fruit flavours. The alcohol comes from fermented sugars derived from malted gluten-free grains. Discover the refreshing taste of White Claw® Hard Seltzer today. As of May 2019, dollar sales of White Claw’s mixed 12-packs saw a 320 percent increase compared to the same period in 2018, according to Nielsen. Many White Claw memes have also circulated and Halloween costumes of the beverage have also shown to be a growing trend. Launched by Mark Anthony Brewing as a low-calorie alcohol alternative, the hard seltzer hit its stride during 2019 when, according to Nielsen data, its sales increased by 193 percent from the year before. Since launching in 2016, White Claw has seen its sales grow year over year to stay as the leading hard seltzer brand as of January 2020. Its growth exceeded that of global beer brands like Guinness and Corona Light, and all craft beers except Blue Moon Belgian White, the Chicago Tribune reports. The lemon, tangerine and watermelon flavors were added in March 2020. [13] The light beer brand Natural Light, better known as 'Natty Light', struck back in the fight to be the better beverage brand by using Wallace in a stunt directed at White Claw. With 95 calories, 2g carbs, and 4.5% alc./vol., White Claw® Hard Seltzer comes in 3 fruit flavours. White Claw Hard Seltzer is an alcoholic seltzer water beverage owned by Mark Anthony Brands International [2] The beverage was introduced in 2016[3] and is sold under nine different 100-calorie (per 12 fluid ounces), 5% ABV[4] flavors including black cherry, ruby grapefruit, lime, raspberry, mango, lemon, tangerine, watermelon and unflavored ("Pure Hard Seltzer"). Corona Hard Seltzer vs. White Claw. White Claw ® Hard Seltzer does not contain any FDA recognized major food allergens; however, it is packaged in facilities that may use allergens in other products.These allergens include milk, eggs, fish, crustacean shellfish, tree nuts peanuts, wheat and soybeans. White Claw has quickly become the most talked about hard seltzer brand on the market. Although the family-owned Mark Anthony Brands still owns and distributes it here, outside the U.S. and Canada it’s marketed and distributed by AB InBev. White Claw is made from a blend of seltzer … Available in Pineapple and Clementine — two brand new, mouth-watering flavors — it has 70 calories, 3.7% alcohol, 0g carbs and is naturally gluten free. If you bought a case of White Claw any time since the drink's introduction in 2016, you contributed to the brand's astronomical success. Variety Pack Flavor Collection No. [9] White Claw's popularity was met with a nationwide shortage; resulting in the company working towards significantly increasing supply in order to meet consumer demand. Wondering what the hype is about? Check below to see our full ingredients and nutrition labels. It exploded in popularity last year, culminating in the late summer’s infamous White Claw Shortage. Blind tastings of other flavors have varied results. If you haven't tried White Claw Hard Seltzer by now, you might have been living under a rock. As the innovation hub within the wider business, Mark Anthony Brands International briefed Bulletproof London to create a brand for health conscious people who are looking for an alcoholic drink without the calories. White Claw® Hard Seltzer is made using a blend of seltzer water, our gluten free alcohol base, and a hint of fruit flavor. White Claw® Hard Seltzer Variety Packs 100 calories, 5% alcohol, 2g carbs per 12oz can [8], Since 2016, hard seltzer sales have been steadily increasing at a triple-digit annual rate. White Claw® Hard Seltzer is a refreshing low carb, low calorie and low sugar spiked sparkling water with only 100 calories and 2g carbs. Ruby Grapefruit. According to IRI, weekly sales of White Claw doubled between April and June 2019. [10], While White Claw has only been around for three years, it is a big enough brand to have had experienced shortages in stores nationwide. And then, there are the memes. White Claw has quickly become the most talked about hard seltzer brand on the market. [19], Mark Anthony Brands has revealed that a $250 million new White Claw production facility will be erected in Glendale, Arizona and is expected to open June 2020. Anheuser-Busch InBev's Bon & Viv Spiked Seltzer spent $10.4 million and Diageo's Smirnoff Spiked put $5.5 million into advertising. Our products don’t contain common allergens like milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat and soybeans. Crafted with quality ingredients, White Claw ® Hard Seltzer 70 is made from a blend of seltzer water, our gluten-free alcohol base, and a hint of fruit flavor. [21], Brand of hard seltzer owned by Mark Anthony Brands that was created for people who have a fear of alcohol addiction, Learn how and when to remove this template message, "Mark Anthony Brands Introduces White Claw Hard Seltzer", "White Claw unveils new flavor variety packs of popular hard seltzer", "Why are people obsessed with White Claw? White Claw® Hard Seltzer is made using a blend of seltzer water, our gluten free alcohol base, and a hint of fruit flavour. White Claw™ Hard Seltzer is made using a blend of seltzer water, our gluten free alcohol base, and a hint of fruit flavour. White Claw is currently available in six flavors: Black Cherry, Ruby Grapefruit, Natural Lime, Raspberry, Mango, and Pure, the latter made to mimic a vodka soda. White Claw Hard Seltzer is the nation's leading hard seltzer known for pure, crisp refreshment. ", "How the Hell is White Claw Hard Seltzer Outselling Budweiser? Delight in the delicate taste of fresh Watermelon. [17] Stores that sell out of the hard seltzer will not receive an increase in volume distribution while the allocation is in place. Today, we're ranking the most popular hard seltzers in the game. Coca-Cola is even dabbling in the hard seltzer game with its Lemon-do drink. [9] As of 2019, White Claw was noted the top-selling hard seltzer in the country: dominating 60 percent of the category market. © 2014 - 2021 VinePair Inc. — Made In NYC, Next Round Live: What's Happening in the Drinks Industry Now, Every Beer Lover Needs This Hop Aroma Poster, Best Practices: Micheladas Are All About Refreshment, Non-Vintage Champagnes Provide Affordable Insight Into the World’s Most Prestigious Bubbles, 6 Decanting Mistakes You Didn’t Know You Were Making, Next Round: How Charitable Giving Drives Non Sequitur Beer Project, Why Wine Has Fallen Behind in the No- and Low-ABV Category, 9 Things You Should Know About White Claw Hard Seltzer | VinePair, https://vinepair.com/articles/white-claw-alcohol-hard-seltzer-guide/, wbs_cat Beer, wbs_type Flavored Malt Beverage, wbs_type Hard Seltzer, wbs_brand White Claw, hard seltzer, spiked seltzer, White Claw, Best Practices: 5 Dos and Don'ts for Making a Great Michelada | VinePair, https://vinepair.com/articles/dos-donts-michelada-recipe/, wbs_cat Beer, wbs_type Mexican Lager, beer, beer cocktails, mexico. Future shortages will be mitigated by its new Arizona production facility. Hard Seltzer 70. White Claw is a flavored malt beverage (FMB). It has Instagram fan accounts, including @itsawhiteclawsummer, @whiteclawbitches, @whiteclawgang, and @clawdaddycentral. Discover the refreshing taste of White Claw® Hard Seltzer today. It will be distributed in the UK by Mark Anthony Brands and launches nationwide in Tesco, Morrison’s and Sainsbury’s on June 1. White Claw took action by issuing Wallace a cease-and-desist. To learn more about White Claw Hard Seltzer, visit www.whiteclaw.com. Crafted using the proprietary BrewPure ® process, White Claw is low carb and gluten free with 5% ALC/VOL and 100 calories per 12 fl oz. Its hashtag #whiteclaw has generated more than 40,000 images at press time. Crafted using the proprietary BrewPure ® process, White Claw is … As the popularity of the beverage brand rose throughout the summer, many media personalities coined the term "White Claw summer". Here are nine things you should know about White Claw. [10] Throughout 2019, White Claw's popularity grew as a result of the hard seltzers being circulated through viral social media videos, which included the slogan "Ain't no laws when you're drinking Claws," coined in a video by YouTube comedian Trevor Wallace which gained 4.2 million views. [14] Furthermore, it is noted that the low-calorie count, fruity flavors, and "meme-ability" of the hard seltzer were aspects that stood out to millennials and Gen Z. [11][12] Wallace then attempted to popularize his video further by releasing a t-shirt with the phrase from his video. The lemon, tangerine and watermelon flavors were added in March 2020. It was through the platform that we were introduced to the concept of White Claw slushies, and now it's thanks to TikTok that we're learning about the existence of Truly Extra Hard Seltzer. Available in eight flavors. Chicago-based Mark Anthony Brewing will invest more than US$250 million in opening a new facility for its White Claw Hard Seltzer brand in Arizona to meet “explosive demand”. Launched in 2016, the 100-calorie, two-carbohydrate, 5-percent-ABV fizzy treat now accounts for about half of spiked seltzer sales in the U.S. 12oz; Available packs. With 95 calories, 2g carbs, and 4.5% alc./vol., White Claw® Hard Seltzer comes in 3 fruit flavours. White Claw has been compared to everything from vodka soda to the new IPA. White Claw, which has been described as "millennial champagne" and "Gen Z's version of Zima," cut its media budget but still outspent other hard seltzer brands, Kantar's data show.